Find Your Dream Home in Utah
The TRU Advantage Buyer Representation Plans
Strategic. Transparent. Results-Driven. At The TRU Advantage, we believe buyers deserve clarity, options, and powerful representation. Our tiered plans allow you to choose the level of strategy and service that fits your goals.
STANDARD BUYER PLANS
TRU Access
Professional Representation
$3,500
Designed for buyers who want strong, straightforward representation.
Includes:
- Personalized MLS search
- Private showings
- Offer drafting & submission
- Standard negotiation
- Inspection coordination
- Contract-to-close management
- Vendor referrals
Compensation Structure:
Paid via seller-offered commission.
If the seller compensation is less than $3,500, buyer agrees to cover the difference. Best for first-time and mid-range buyers.
TRU Advantage+
Strategic Representation
$5,000
Our most popular plan — built for competitive markets.
Everything in TRU Access, PLUS:
- Customized buying strategy session
- Pre-offer pricing analysis
- Competitive offer structuring
- Inspection negotiation strategy
- Appraisal risk evaluation
- Priority showing access
- Off-market property sourcing
Compensation Structure:
1.5% of purchase price or $5,000 minimum. Seller-paid commission credited first; buyer covers any difference. Best for buyers competing in multiple-offer situations.
TRU Premier
Elite Representation
$7,500
Maximum advocacy. Maximum leverage.
Everything in TRU Advantage+, PLUS:
- Seller motivation research
- Custom offer presentation package
- Advanced negotiation strategy
- Appraisal gap consultation
- Contractor walk-through support
- Concierge coordination (utilities, moving, vendors)
- 12-month post-closing home value review
Compensation Structure:
2.5% of purchase price or $7,500 minimum. Seller-paid commission credited first; buyer responsible for any remaining balance. Best for high-end buyers or complex transactions.
LUXURY BUYER COLLECTION
Exclusive Representation for $1M+ Purchases
When purchasing luxury real estate, strategy, discretion, and access matter.
TRU Luxury Signature
3% of Purchase Price
$3,500
Designed for clients purchasing $1M – $5M properties.
Includes:
- Private luxury property previews
- Off-market & pocket listing access
- In-depth valuation & investment review
- Seller profile & leverage analysis
- Customized negotiation strategy
- Inspection & design consultation
- White-glove transaction management
The TRU Advantage
Complete Transparency
No hidden agendas or pressure tactics. We provide honest guidance and clear communication throughout your journey.
Complete Transparency
No hidden agendas or pressure tactics. We provide honest guidance and clear communication throughout your journey.
Complete Transparency
No hidden agendas or pressure tactics. We provide honest guidance and clear communication throughout your journey.
Why Buyers Choose TRU
- Local Utah market expertis
- No pressure, no obligations
- Clear and honest communication
- Full support from search to close
Start Your Home Search
Tell us about your ideal home and we’ll be in touch.